Pepper Place Case Study

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A repurposed bottling facility spanning several blocks of Birmingham’s Lakeview District, Pepper Place is home to some of the city’s best restaurants, its most talented interior decorators, and, most visibly, the Farmers Market at Pepper Place.


The Farmers Market sees thousands of people every Saturday. Vendors and visitors come from across the state, and certainly from every corner of the city to shop, eat, listen to music, and take in what has truly become a Birmingham establishment. But what’s happening at Pepper Place those other six days of the week? It used to be a little. Now it’s a lot.



To educate the public and reel in prospective tenants, we set about distinguishing the place of Pepper Place from its market then amplifying that message.

We started with an update of existing branding elements, including a refined logo and brand standards. From there, we developed an Addy Award winning website, strategized social media across platforms, and created a quarterly publication that raised the profile of the entire Pepper Place complex.


Along the way, we created new directional signage throughout the district, created a series of environmental signage to highlight energy efficiency efforts around the complex, and produced several really charming poster series.



Over the course of a two years, the combined efforts of the folks at FRED and Sloss Real Estate helped bring in the high-end design resource shop Design Supply, the quirky science-themed bar and restaurant The Lumbar, a Birmingham location for Billy Reid, and a new home for James Beard Award-winning Chef Chris Hastings’ Hot and Hot Fish Club among other new tenants.